Institution

For my magazine I would choose to have it distributed by Dennis.
Considering the pros, and cons of using Dennis I came to the conclusion of this.

As Dennis is a medium sized distribution company, the magazine could benefit and reap the rewards of being aimed as a niche market. Using Dennis could result in more attention being paid to the magazine and its audience rather than a large scale company being interested in how many magazine names it can attain and the amount of revenue it could generate. With this being a pro for my magazine, it could also be considered a con, as the magazine might not make a profit and there for be pointless. This could then bring on the idea of self publishing or using a small scale distribution company.